November 29 will be the day known as “Black Friday” throughout America. For those who may not be familiar with this event, it is the day after the American Thanksgiving. Large box stores promote extreme sales beginning at hours as early as 4am. Late Thanksgiving night marks the ceremony of many consumers camping out in parking lots awaiting a spending spree. Just as that clear glass door is unlocked, survival of the fittest initiates. Physical attacks are quite common and fatalities have occurred from trampling. This is the biggest example of materialistic greed that I know of.
So this year, I’m going to take part in “Buy Nothing Day.” The event has been promoted by Ad Busters for years since it was created in 1992 as the “international day of protest against consumerism celebrated annually just after Thanksgiving.” Do something – don’t buy something. We can all do ourselves a favor by using a day to rid ourselves of materialism, and just maybe focus on what we are grateful for in our lives. We may surprise ourselves with how far our decisions reach and feel satisfied knowing that for one day we did not add to the exploitation of workers, resources, and the planet over senseless consumption.
“Today, humanity faces a stark choice: save the planet and ditch capitalism, or save capitalism and ditch the planet.”
– Fawzi Ibrahim
Photo: Buy Nothing Day UK, 2013